# MR2003 — Marketing II

Builds on Introduction to Marketing I. Covers product/service marketing, pricing strategies, distribution, marketing communications (advertising, personal selling, sales promotions, PR, direct marketing), non-profit and global marketing. Students examine Canadian marketing material, develop new products/services, produce a marketing plan with objectives and marketing mix, apply budgetary considerations, and conduct market research.

| | |
|---|---|
| Code | MR2003 |
| Hours | 42 |

## Prerequisites

- MR1073

---

<small>Source: [https://www.northerncollege.ca/course/mr2003-marketing-ii/](https://www.northerncollege.ca/course/mr2003-marketing-ii/)</small>