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Northern College

MR2003 — Marketing II

Builds on Introduction to Marketing I. Covers product/service marketing, pricing strategies, distribution, marketing communications (advertising, personal selling, sales promotions, PR, direct marketing), non-profit and global marketing. Students examine Canadian marketing material, develop new products/services, produce a marketing plan with objectives and marketing mix, apply budgetary considerations, and conduct market research.

CodeMR2003
Hours42

Prerequisites

  • MR1073

Source: https://www.northerncollege.ca/course/mr2003-marketing-ii/