# MR3023 — Consumer Behaviour Introduction to consumer behaviour showing how behavioural sciences help answer questions about why people choose one product or brand over another, how they make choices, and how organizations use this knowledge to develop, evaluate and implement effective marketing strategies and create value for the consumer. Includes actual applications of consumer behaviour concepts to marketing situations, examination of the social/cultural environment, and debate of ethical concerns about behavioural marketing applications. | | | |---|---| | Code | MR3023 | | Hours | 42 | --- Source: [https://www.northerncollege.ca/course/mr3023-consumer-behaviour/](https://www.northerncollege.ca/course/mr3023-consumer-behaviour/)