# MR4013 — International Marketing

Students develop a national and international understanding of business by comparing domestic and global marketing applications from a management perspective. Topics include strategies and complexities of marketing products and services internationally, culminating in a simulation where students develop and implement a market entry and expansion plan for a multinational consumer products company using an experiential approach.

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| Code | MR4013 |
| Hours | 42 |

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<small>Source: [https://www.northerncollege.ca/course/mr4013-international-marketing/](https://www.northerncollege.ca/course/mr4013-international-marketing/)</small>
