MR4013 — International Marketing

Students develop a national and international understanding of business by comparing domestic and global marketing applications from a management perspective. Topics include strategies and complexities of marketing products and services internationally, culminating in a simulation where students develop and implement a market entry and expansion plan for a multinational consumer products company using an experiential approach.

Code	MR4013
Hours	42

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Source: https://www.northerncollege.ca/course/mr4013-international-marketing/