MR1073 — Introduction to Marketing

An introduction to marketing covering Canadian marketing concepts, terminology and practices. Students examine strategies for contemporary marketing situations, consumer and business marketing, product planning, building customer relationships, and creating customer value. Covers Canadian marketing structures, defining and segmenting target markets, and interpreting market research data.

Code	MR1073
Hours	42

Part of these programs

• Business – Accounting
• Sales Supervisor
• Marketing Assistant
• Business Fundamentals
• Business – Human Resources
• Business – Marketing
• Business

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Source: https://www.northerncollege.ca/course/mr1073-introduction-to-marketing/